Participate Capital


Alan Warms


Alan Warms


Mr. Warms founded Participate Capital in 2016 and has played key roles in acquiring, investing in, and founding more than 10 small businesses over the last 20 years. Recent investments include Yidio, Hydro Flask (exited; sold to Helen of Troy:NASDAQ: HELE), Shiftgig, Direct Commerce Group (owner of, Big Blue Swim School, EatStreet, Rewards21, and PushSpring.

Alan also founded and associated technologies and sold to Yahoo! in September 2007 where he subsequently ran Yahoo! News, Technology and Education; was investor in and publisher of RealClearPolitics from 2005-2007; founded Participate Systems in 1997 and sold to Outstart (now part of IBM) in 2004. Alan has an MBA from the J.L.Kellogg School of Management at Northwestern University and a B.S. in Electrical Engineering from Rensselaer Polytechnic Institute. He lives in Chicago with his wife and two children.

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